Privacy Policy
Tally is provided as it is, without any warranty.
Who we are
Tally is a daily puzzle made by FieryZephyr Games, the trading name of an individual developer, who is responsible for your data. You can reach us at [email protected].
This policy covers the Tally app for Android and the Tally website (thetally.app). In short: there are no accounts, your progress stays on your device, and we never sell your data.
What stays on your device
Your scores, tries, streaks, revealed answers, reminder time and settings are stored only on your phone, or in your browser on the website. We never receive them.
Reset progress in the app's Settings, or uninstalling the app, deletes your progress. On the website, clearing your browser data does the same. The app doesn't use Android's automatic backup, so your progress doesn't move to a new phone.
Ads
Tally is free and shows ads: Google AdMob in the app (a banner on the Menu screen, and a short video before you reveal an answer) and Google AdSense on the website.
Google may collect your advertising ID (app) or use cookies (website), your IP address, your approximate location worked out from it, device and app details, and how you interact with ads. It uses these to show and measure ads and to prevent fraud.
In the EEA, UK and Switzerland you are asked for consent first. In the app you can turn off personalised ads in Settings › Privacy and change your choices with "Ad privacy choices". On the website, use Google Ads Settings (https://adssettings.google.com). You can also reset or delete your advertising ID in your phone's settings.
How Google uses this data: https://policies.google.com/technologies/partner-sites
Analytics
To understand how Tally is played and make it better, the app sends gameplay events (app opened, puzzle submitted, answer revealed, result shared) to PostHog. They are tied to a random ID made on your phone, not to your name or email, and include your country code from the country check below. PostHog is set to discard IP addresses.
The website uses Google Analytics, which uses cookies, for the same purpose, and Cloudflare Web Analytics for page counts without cookies.
In the EEA, UK, Switzerland and some other countries, analytics runs only if you agree. Elsewhere it is on, and you can turn it off at any time: in the app in Settings › Privacy, on the website in Terms.
Data on our own servers
Country check: to decide which privacy questions to show, the app and website ask our server for your country, worked out from your IP address. We keep only the country code, on your device; if analytics is on, the app also sends it with its analytics events. Our server doesn't store your IP address.
Daily player chart: when you finish a daily puzzle, we add one to an anonymous count for that date and level, plus the number of tries for a Perfect. It contains no ID, name or device details.
Problem reports: if you use "Report a problem", we receive your message and your device or browser type by email, sent through Resend. Please don't include personal details you don't want to share.
Reminders
If you turn on daily reminders in the app, they are scheduled on your phone. No push token or personal data is sent to us.
Why we use your data
To run the game and answer your reports (performance of a contract). To show personalised ads (your consent, where the law requires it). To show non-personalised ads, measure ads, prevent fraud and understand how the game is played (our legitimate interest in keeping a free game running and improving it).
How long we keep it
Data on your device: until you reset progress, clear it or uninstall. App analytics events (PostHog): up to 7 years, the fixed limit at PostHog, unless you ask us to delete them sooner. Problem report emails: up to 12 months. The daily player chart holds only anonymous totals. Data held by Google (ads, analytics, Google Play) follows Google's own rules.
Deleting your data
To delete everything on your phone, use Reset progress in Settings, or uninstall the app. On the website, clear your browser data.
To delete the analytics linked to your phone, email us the Analytics ID shown in the app under Menu › About. We will delete it within 30 days and let you know. We can also delete problem reports you sent.
Your rights
You can ask to see, correct, delete or get a copy of your data, to object to or limit how we use it, and to withdraw your consent at any time. Email us and we will reply within one month. If you are in the EEA, UK or Switzerland, you can also complain to your local data protection authority.
US state privacy rights
Personalised ads may count as "sharing" or "targeted advertising" under some US state laws. To opt out, turn off Personalised ads in the app's Settings › Privacy, or use Google Ads Settings on the website. We do not sell personal data for money, we do not sell or share data of anyone under 16, and we will not treat you differently for using your rights.
What we do not do
No accounts, no chat, and no access to your contacts, photos, precise location or messages. We never sell your data.
Children
Tally is for players aged 13 and over and is not directed at children under 13. We don't knowingly collect their data. If you think we have, contact us and we will delete it.
Where your data goes
Our service providers are Google (AdMob, AdSense, Google Analytics, Google Play), PostHog (app analytics), Cloudflare (hosting, the country check and the player chart) and Resend (problem report emails). Some of them are in the United States. Transfers from the EEA, UK and Switzerland rely on Standard Contractual Clauses or equivalent safeguards.
Keeping it safe
Everything is sent over encrypted connections (HTTPS). We keep as little as we can, and we never store passwords, payment details or account data.
Changes
If we change this policy, we update the date at the top, and the app shows the new version.
Contact
FieryZephyr Games · [email protected]
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